Short version: I am an educator, an author, former Gartner Group Analyst managing its digital media research program, and a researcher/ 2021 Fulbright Scholar interested in the intersection between data, technology, and marketing. My blog is focused on these areas of my expertise.
I am an Associate Professor of Marketing at Notre Dame de Namur University and an Adjunct Lecturer at Santa Clara University. Have taught at various other U.S. universities. I received my Ph.D. in Business Administration from the University of Oregon. My recent books/chapters reflect my areas of interest. My twitter handle where I post occasionally is @mktgnugget.